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Our Methodology


We follow the CFP® Standards of Professional Conduct.

These standards define financial planning as “the process of determining whether and how an individual can meet life goals through the proper management of financial resources. Financial planning integrates the financial planning process with the financial planning subject areas.”

There are six steps to the financial planning process:

  1. Establishing and defining the client-planner relationship

  2. Gathering client data including goals

  3. Analyzing and evaluating the client’s current financial status

  4. Developing and presenting recommendations and/or alternatives

  5. Implementing the recommendations

  6. Monitoring the recommendations

All services will be delivered in accordance with the following:

  • Principle 1: We will always put the client’s best interests first.

  • Principle 2: We will always act with due care and in utmost good faith.

  • Principle 3: We will not mislead clients.

  • Principle 4: We will provide full and fair disclosure of all material facts.

  • Principle 5: We will disclose and fairly manage all material conflicts of interest.

The Standard of Care should be followed by, Code of Ethics as follows:

A CFP® professional must:

  1. Act with honesty, integrity, competence, and diligence.

  2. Act in the client's best interests.

  3. Exercise due care.

  4. Avoid or disclose and manage conflicts of interest.

  5. Maintain the confidentiality and protect the privacy of client information.

  6. Act in a manner that reflects positively on the financial planning profession and CFP® certification.



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